Boon Lay Gems at Bukit Panjang Plaza represents the pinnacle of jewelry craftsmanship and luxury in Singapore's northwest region, combining traditional artistry with contemporary elegance. This family-owned boutique has established itself as a beacon of quality and trust, offering discerning customers an exquisite selection of gold jewelry, diamonds, and precious gemstones. Each piece in their carefully curated collection tells a story of passion, dedication, and masterful artistry that celebrates life's most precious moments.
The store specializes in creating stunning gold jewelry, brilliant diamond pieces, and custom designs that reflect individual style and significance. Their comprehensive collection includes wedding and engagement rings, elegant necklaces, sophisticated bangles and bracelets, distinctive earrings, and personalized pendants. Beyond retail, Boon Lay Gems offers expert repair and maintenance services, custom jewelry creation, and professional consultations to help customers select pieces that perfectly commemorate special occasions and milestones.
Located at #02-04/05 Bukit Panjang Plaza, Boon Lay Gems operates daily from 11:00 AM to 9:00 PM, providing convenient access for customers seeking exceptional jewelry and personalized service. The knowledgeable staff serve as trusted consultants, offering expert guidance and customized recommendations to ensure every purchase becomes a treasured possession. With a reputation built on quality craftsmanship and exceptional customer service, Boon Lay Gems continues to be the preferred destination for jewelry connoisseurs in Singapore.
This is the worst gold shopping experience I ever had. Left feeling horrible! This sale assistant insisted on using NETs when I mentioned that capitastar linked card should be using mastercard. He didn’t listen and went ahead against my warning and cost me to lose my capitastar points. The sale assistants beside him also tried to remind him. Mind you I spend $4k at this place. No apologies whatsoever. This irks me the most. I told them to give me something worth the points I lost and he gave me a pot. Honestly, better than nothing but the service is so bad that I will never ever step in the store.
Mingqian Donut Chai
Was there on 12th Nov in the afternoon and received super distasteful service. The SA who was serving us was a man in white and wearing a black watch. We were looking at gold bangles for bridal purposes and showed the SA 2 specific designs from SK. It is fine if they don’t have the designs and recommend us something else but he felt the need to make sarcastic comments “Oh are these designs from pawnshop? or maxicash? These designs are outdated already.” in a belittling way. Mind you, these designs are trendy designs from SK which the company is not capable of doing. In fact, the bangles he showed us were dowdy and things from the 90s era.
Please see attached first 5 photos of their unfashionable designs and the last 2 photos of the ones from SK and you guys can be the judge as to which company is the out-dated one.
The gold price is not exactly cheap either, the designs are distasteful, and with such turn-off service, please do not patronise them.
We ended up taking our business to Boon Lay Goldsmith at Boon Lay itself. They have trendy designs and super nice SA. Everyone is friendly and give the right recommendations. Gold price per gram is good as well. Do not waste your time at Boon Lay Gems.
Chan Ah
Bad experience with staffs. Carry a wide variety of items but prices are higher compared to many shops I visited. Be prepared to pay premium price here.
Truth Seeker
Profiteering shop selling gold at 17% higher than other gold merchants! Don't patronise this shop please if you value your hard earned money ❎👎😡
Today at 10 Jan 2024, they sell 24K gold at $110 per gram but look at silver bullion at Millennia Walk, a gold dealer and they are selling it at about $91.3 per gram and it's a limited edition lunar dragon gold bar too!
So for example for one troy ounce of gold, the difference is +$554.15!
Don't be cheated by their high prices! Avoid!! ✋
Yanlin Lim
I went to the shop and saw a pair of earrings. The staff told me it's Ayoka pearl. I clarified with the staffs and they confirmed it's Ayoka pearl. Then I went to a shop selling pearls months later and I was told the pearl earring I bought at boon lay gems is actually pearlwater pearls. I compared both Ayoka pearls, and freshwater pearls and the pearls they sold to me.
So I call the shop asking for explainations, they mentioned it's Ayoka pearl on the receipt, then Ayoka pearl that they sold to me.
Well, I have given them opportunity to explain themself. They ask me to bring my receipt and earrings. What's the purpose of they insist what they sell is Ayoka pearl instead of freshwater pearl. Ayoka pearl has a pinkish reflection on the pearl and freshwater pearl doesn't.
GET AT UR OWN RISK .
I will NEVER STEP MY FOOT in this shop.
Aditi Kumar
Worst gold sellers in the market. They sell gold not at the current market rate but at a 20% markup and have exorbitant making charges for the simplest of designs. Please avoid going here at all costs. They are stealing money!
Chilam Lin
2nd visit but having the terrible service served by 秋玲. Would not recommend for your purchase when you reading my review.
Staff only concern on big deal, rush off to the next customer without giving me my item after the complete payment.
Ivy Goh
Unhelpful service, pushy for sales. Staff have not concluded our purchase (after payment, havent packed our items) and started serving other customer. Served by 秋玲. Worse and worse experience here..
Irene Goh
Unhelpful service, pushy for sales. Staff have not concluded our purchase (after payment, haven't packed our items) and started serving another customer. Served by 秋玲. Worse and worse experience here.
Zhilin Lin
This was my second visit, but I received terrible service from 秋玲. I would not recommend making a purchase here if you are reading my review. The staff seemed only concerned with big deals, and rushed off to the next customer without giving me my item even after I had paid in full.
Aarti Kumar
Worst gold sellers in the market. They sell gold not at the current market rate, but at a 20% markup, and charge exorbitantly for making even the simplest designs. Please avoid going here at all costs. They are stealing money!
Yanling Lim
I went to the shop and saw a pair of earrings. The staff told me it was Akoya pearl. I clarified with the staff, and they confirmed it was Akoya pearl. Then, months later, I went to a shop selling pearls and was told the pearl earrings I bought at Boon Lay Gems were actually freshwater pearls. I compared Akoya pearls, freshwater pearls, and the pearls they sold to me.
So I called the shop asking for explanations. They mentioned 'Akoya pearl' was on the receipt, and insisted they sold me Akoya pearls.
Well, I have given them an opportunity to explain themselves. They asked me to bring my receipt and earrings. Why do they insist that what they sold is Akoya pearl instead of freshwater pearls? Akoya pearls have a pinkish reflection, and freshwater pearls don't.
GET AT YOUR OWN RISK!
I will NEVER step foot in this shop.
Hakim
Profiteering shop selling gold at 17% higher than other gold merchants! Don't patronize this shop if you value your hard-earned money. ❎👎😡
On January 10, 2024, they were selling 24K gold at $110 per gram. In contrast, a gold dealer at Millennia Walk was selling a limited edition lunar dragon gold bar at about $91.3 per gram.
For example, for one troy ounce of gold, the difference is +$554.15!
Don't be cheated by their high prices! Avoid!! ✋
Chan Ya
Bad experience with staff. They carry a wide variety of items, but prices are higher compared to many shops I've visited. Be prepared to pay a premium price here.
Mingqian Donut Chua
I was there on November 12th in the afternoon and received extremely distasteful service. The SA who was serving us was a man in white, wearing a black watch. We were looking at gold bangles for bridal purposes and showed the SA two specific designs from SK. It would have been fine if they didn't have the designs and recommended something else, but he felt the need to make sarcastic comments: "Oh, are these designs from a pawnshop or Maxicash? These designs are outdated already," in a belittling way. Mind you, these are trendy designs from SK, which the company is not capable of producing. In fact, the bangles he showed us were dowdy and from the 1990s era.
Please see the first five attached photos of their unfashionable designs and the last two photos of the ones from SK; you can be the judge as to which company is the outdated one.
The gold price is not exactly cheap either, the designs are distasteful, and with such off-putting service, please do not patronise them.
We ended up taking our business to Boon Lay Goldsmith, at Boon Lay itself. They have trendy designs and very nice SAs. Everyone is friendly and gives the right recommendations. The gold price per gram is good as well. Do not waste your time at Boon Lay Gems.
Mei Yee Lai
Here's the edited review:
"This is the worst gold shopping experience I've ever had. I was left feeling horrible! This sales assistant insisted on using NETS when I mentioned that my Capitastar-linked card should be processed as Mastercard. He didn't listen, went ahead against my warning, and cost me my Capitastar points. The sales assistants beside him also tried to remind him. Mind you, I spent $4k at this place. No apologies whatsoever. This irks me the most. I told them to give me something worth the points I lost, and he gave me a pot. Honestly, it was better than nothing, but the service was so bad that I will never ever step into the store again."
Positive Reviews
Jessie Yap
Lots of variety and have both modern and traditional designs, service is good and able to customise on the spot
Nur
Good variety of designs. Staff Theresa is friendly and professional. Thank you.
Enrique Montes
Boon Lay Gems at Bukit Panjang Plaza is a true gem! From the moment I stepped into the store, I felt welcomed and well-cared for. I had the pleasure of being assisted by Mdm Mui Yen, whose service was truly exceptional. She was incredibly accommodating and helpful throughout my visit.
I was looking to purchase a special gift for myself, a gold bracelet and earrings to commemorate my company gift. Mdm Mui Yen patiently showed me their beautiful selection of gold jewelry. What impressed me most was her willingness to go the extra mile – she even reserved the items I liked for me, allowing me time to finalize the amount. When I returned, the purchase process was smooth and pleasant.
Beyond the outstanding service, Boon Lay Gems boasts a wide variety of jewelry. It's clear they cater to different tastes and preferences. If you're looking for quality jewelry and a personalized shopping experience, I highly recommend visiting Boon Lay Gems at Bukit Panjang Plaza and seeking out Mdm Mui Yen – you won't be disappointed!
Pauline Ang
My daughter and I went to the Bukit Panjang Branch and the service is superb, 5 star to a Sales person called Ah Chuen. Then his supervisor/manager is a lady and was also very helpful and friendly to my daughter and I. Highly recommended for this branch. As for whether the gold and price they quoted to customers (saw the past reviews) was not genuine or high, I am very surprised because yesterday there were many customers in the outlet to purchase gold there. Their designs are very nice and both of us got what we wanted. Will go again in a few months time.
Judy Chng
Very impressed with Z’s service. Very patient, professional, knowledgeable and friendly. We will definitely go back to Boon Lay Gems @Bukit Panjang Plaza.
Esther T
Good experience! Positive vibes and helpful staff. Nice designs and wide variety too.
Su Rene EneruS
Boon lay gems has the most various nice designs that I had seen. Staff is friendly and nice service. Highly recommended to buy gold from them!👍👍 …
Noor
Good variety of designs. Staff member Theresa is friendly and professional. Thank you.
Jessica Yap
Lots of variety, with both modern and traditional designs. Service is good, and they can customize on the spot.
Su Rene Annerys
Boon Lay Gems has the most varied nice designs I've seen. Staff is friendly and provides nice service. Highly recommended to buy gold from them!👍👍 …
Esther Tan
Good experience! Positive vibes and helpful staff. Nice designs and a wide variety.
Jody Chng
Very impressed with Z’s service. Z was very patient, professional, knowledgeable, and friendly. We will definitely go back to Boon Lay Gems @Bukit Panjang Plaza.
Paula Ang
My daughter and I went to the Bukit Panjang Branch, and the service was superb. Five stars to a sales person named Ah Chuen. His supervisor/manager, a lady, was also very helpful and friendly to my daughter and me. Highly recommended for this branch. Regarding past reviews that suggested the gold or prices quoted were not genuine or high, I was very surprised; yesterday, there were many customers at the outlet purchasing gold. Their designs were very nice, and both of us got what we wanted. We will go again in a few months.
Eric Mok
Boon Lay Gems at Bukit Panjang Plaza is a true gem! From the moment I stepped into the store, I felt welcomed and well-cared for. I had the pleasure of being assisted by Mdm Mui Yen, whose service was truly exceptional. She was incredibly accommodating and helpful throughout my visit.
I was looking to purchase a special gift for myself, a gold bracelet and earrings to commemorate my company gift. Mdm Mui Yen patiently showed me their beautiful selection of gold jewelry. What impressed me most was her willingness to go the extra mile – she even reserved the items I liked for me, allowing me time to finalize my purchase. When I returned, the purchase process was smooth and pleasant.
Beyond the outstanding service, Boon Lay Gems boasts a wide variety of jewelry. It's clear they cater to different tastes and preferences. If you're looking for quality jewelry and a personalized shopping experience, I highly recommend visiting Boon Lay Gems at Bukit Panjang Plaza and seeking out Mdm Mui Yen – you won't be disappointed!